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NavikX
AUTOMATION · SAAS

WhatsApp-to-CRM Platform

Our own SaaS that turns WhatsApp conversations into assigned, tracked CRM leads automatically.

WhatsApp-to-CRM Platform: device and software
Type
NavikX product · SaaS
Stack
React, Node, Firebase, Redis, AI
Security
AES-256-GCM · 2FA
Billing
Subscription
The challenge

What the client needed.

Sales teams that sell on WhatsApp lose leads in personal phones. Managers can't see response times, and when an agent leaves, the conversations leave with them.

We built WhatsApp2CRM to capture every chat, classify it with AI and turn it into a lead the team can assign and follow up.

What we built

Messages in, qualified leads out.

A WhatsApp gateway streams messages into a queue. Workers classify them with AI, extract contact details and create or update CRM records in real time.

  1. 01WhatsApp gatewayBusiness numbers · webhooks
  2. 02Job queueRedis · 14 workers
  3. 03AI classifierIntent · lead details
  4. 04CRM coreLeads · owners · follow-ups
  5. 05Web appReact · dashboards
  6. 06Billing & securitySubscriptions · 2FA · encryption
How we built it

The decisions that made it work.

  1. 1

    Queue everything

    Every message passes through a job queue, so spikes never drop a lead.

  2. 2

    AI only where it helps

    AI classifies intent and extracts details; assignment rules stay predictable and configurable.

  3. 3

    Enterprise-grade security

    Encrypted message storage, two-factor login and a 67-point security audit before launch.

  4. 4

    The engine inside our CRMs

    The same capture engine powers the custom CRMs we build for brokerages.

The outcome

What the client got.

security audit checks passed
67/67
API routes in production
104
Tech stack
  • WhatsApp API
  • CRM
  • SaaS
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